Are you interested in advertising at Movies, Games & More Season 3? If so, we have some valuable data for you! Claritas Demographic Data is available for the defined area known as the North by Northwest Neighborhood Initiative. This is the area to the North and West of the Northside Downtown. The report are as follows:
NbNW Map – defines the area we are talking about.
NbNW Executive Summary – Sums up the basics.
Effective Buying Income Report – how much do people living here have to spend?
Consumer Spending Report – what are people living here spending their money on?
Household Trend – what are the trends, are they making more or less in the future, are the families growing or shrinking, aging or getting younger?
Population Facts & Population by Age/Sex – self explanatory.
Healthcare – what kind of health care facilities are in the area?
Business Facts – Overall SIC Summary
Retail SIC Summary and Service SIC Summary – These reports summarize the businesses within the Standard Industrial Code system that are in the NbNW Area in the retail and service industry segments. This can tell you if there are enough hairdressers or not enough spas etc.
Workplace Population Report & Workplace Employment Report – How many employees by business type and how many employees by job type.
Prizm is a system that breaks the population of the US down into about 65 groups like Young Digerati, Bohemian Mix, Parkbench Seniors, Brite Lites – Li’l City etc. This stuff is great for seeing who lives within your market area. I know of a business that serves the lower income residents of NbNW and has the opportunity to explore a much higher margin segment but doesn’t even know these people live in his market area. Lost opportunity without the data! Prizm Clusters, Prizm Social Groups, Prizm Lifestage Report, Prizm Household Distribution Report.
Retail Opportunity Gap – this report defines needs that are not being served within the geography. As in an opportunity for your business to fulfill a need not being met here or to open a business meeting that need.
Pretty interesting stuff! So, if you are interested in placing on-screen advertising just prior to the movies or putting a banner on the park fenceline for a month or for the summer or a banner under the screen for a night or nights, check out our Support MGM page for more info about the advertising and call me at 610-997-5732 to answer your questions!
Tags: advertisers, businesses, demographics, merchants